As of this writing, Nexstar and Sinclair have decided to pre-empt Jimmy Kimmel upon his return to ABC in his late night slot. Let me first state that it is their absolute right to do so. Their right to free speech through their media companies is as valid and protected as anyone else's. They do not have to air any content they deem will be unacceptable. But that's not why they are doing it. They're scared.
Brendan Carr, Federal Communications Commission chairman, publicly threatened these companies in his capacity as chair. He is welcome to his personal opinion, but he may not exercise that opinion in his official capacity. The FCC has no authority to censor content outside of content very carefully defined by law and precedent (you can't air porn, for example, on a public network). Instead of telling the bully, who is definitively censoring, to go fly a kite until the court date arrives, they chose to capitulate to yet another Trump appointee.
Nexstar and Sinclair, who own the affiliates that are pre-empting Jimmy Kimmel, both have business before the FCC that requires the approval of the FCC to complete. Nexstar is trying to merge with or acquire another affiliate to increase its share of the ABC audience beyond the current restrictions allowed by regulation. Currently, no privately or publicly owned broadcaster can broadcast to more than 39% of the American audience. Nexstar already does that. It is seeking to further expand it broadcast empire which requires the FCC to change the regulations. Sinclair is seeking pretty much the same thing, though on a smaller scale.
Brendan Carr specifically told all ABC affiliates that the FCC will block any efforts to keep affiliates on the air if the do not remove, again specifically, Jimmy Kimmel from their broadcasts. This includes all methods at the FCC's disposal, including, but not limited to, blocking acquisitions and mergers, withholding licenses, and any other tool they can use to enforce the will of the present administration on these companies.
This action is beyond the authority of the FCC, its censorship at its most obvious and its illegal. Nexstar and Sinclair should both thumb their noses at Brendan Carr, then sue the FCC if their deals fall apart because of these actions. But they won't. Corporate courage is an oxymoron. Corporations are not brave. They are profit machines. They exist only to make money and will do what their directors and CEO's believe is the most efficient way to do that. If that means capitulating to illegal and dangerous government demands, that's what they'll do. Courage and "doing the right thing" do not enter in to their equations unless it positively affects the bottom line. ABC reinstated Jimmy Kimmel because their bottom line was tanking due to public reaction, not because they thought it was the thing that needed to be done. The American consumers dictated to Disney, who owns ABC, what fight they have to fight to protect their bottom line. And it ain't banning Jimmy Kimmel.
Here's how affiliates make money; they buy shows from the networks and air them at pre-scheduled times. The networks pay to produce these shows and put them out to their affiliated broadcasters in local markets. The affiliates hope these shows are fantastically popular, because the larger an audience is for a show, the more they can charge for advertising. The more advertising they sell on air, the more money they make...and here's a kicker: we're entering campaign season where candidates buy a TON of local air time to try and get votes. That's big money for affiliates. And the larger the audience for a given show, the more money they make. But if a show has a smaller or no audience? No money. Nobody buys expensive advertising so that it won't be seen.
So what if an affiliate had no audience? Heh. No money. The affiliate would change the programming pronto. Hint, hint. Ultimately, as proved with Disney, the consumer dictates what is aired on TV. So, if your community has a Nexstar or Sinclair ABC station - don't watch it! Switch to CBS or Netflix, take a walk, set that time to have coffee (or the beverage of your choice) with your neighbors and plan on how you can insert planks into the party platforms in the next elections, read a book. Anything but give audience to that affiliate. Use your power to force these affiliates to air the shows you want to see, because, ultimately, you're paying for it. It worked on Disney in 5 days. My opinion is it will take a little longer with local affiliates because their numbers and decision makers don't have the administrative structure that Disney has. They won't see the downturn as quickly or be able to change their minds as rapidly, but when the dollars start to disappear, change their tune they will.
And if the FCC plays dirty and illegally - take 'em to court! The Trump administration has lost every single court battle brought against them. Every single one. Corporations should consider that when threatened. The bully just kicked sand in your face - punch 'em in the nose with a summons. For just once, consider where your money comes from - and it ain't the federal government. Serve your consumers first and, generally, that bottom line is safe. Otherwise, prepare to suffer the consequences of pissing off your clientele. And as one that has been in retail for a very long time, the worst thing you can do is alienate your customers. A lot of times, they don't come back. Ever.